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Matsushita Electric is promoting a new Japanese PC targeted
at the Internet. Panasonic has developed a complete Japanese
Web browser, and to make the system "user-friendly", licensed
the cartoon character "Woody Woodpecker" as the "Internet
guide." Panasonic eventually planned on a world version of the
A huge marketing campaign was to have introduced the product in
Japan last week. The day before the ads were to be released,
Panasonic suddenly pulled back and delayed the product launch
The reason: the ads featured the slogan "Touch Woody - The Internet
Pecker." An American staff member at the internal product launch
explained to the stunned and embarrassed Japanese what "touch woody"
and "pecker" meant in American slang.
-From EE Times, October 8, 1996
Send this story to a friend 1 "GOP leaders have returned from that bash in Palm Beach for
donors of $175,000," says Hamilton. "Last Year, Congress
promised to do something about special-interest contributions.
What they have decided to do is deposit them."
Send this story to a friend 2 Government as Usual:
The White House freed $250 million to promote a new sex
education program. "It teaches marital fidelity," says Argus
Hamilton. "It sure gets expensive when Bill Clinton and
Dick Morris start theorizing."
Send this story to a friend 3